Wise Kraken™

NOTE: This is for freelance/contract roles only

Roles

Website Specialist

WHO WE'RE LOOKING FOR

We are seeking a sophisticated Website Project Manager who understands that a high-performing website is the intersection of aesthetic design, seamless user experience, and measurable business growth. We need a professional who doesn’t just "build pages" but rather creates digital environments that convert visitors into customers.

The ideal candidate is a client-facing expert who can comfortably lead strategic discussions with business owners, translating their vision into actionable project plans. You should have a deep appreciation for design standards, a mastery of the WordPress ecosystem, and the analytical mind necessary to prove that your strategies are working.

WHAT YOU'D BE DOING

As a Website Project Manager, you will be the primary point of contact for our web clients, guiding them from initial discovery through launch and optimization. You will get on video calls to lead strategy sessions, helping clients identify growth opportunities and outlining how their website can better serve their bottom line.

You will be responsible for the "blueprinting" phase of our projects, building out detailed wireframes in Whimsical to establish clear site architecture and user flows before passing them to our creative and technical teams. You will also be responsible for responding to support tickets and delegating work to other team members, including those on the creative team and other WordPress developers. You won’t just be managing tasks; you’ll be improving the product. This includes identifying ways to boost on-page SEO, increase organic traffic, and optimize conversion rates.

Throughout the project lifecycle, you’ll monitor health and performance using Google Analytics, Google Tag Manager, and Looker Studio to ensure every site we launch is backed by data. You will work closely with our designers and developers to ensure projects stay on schedule, on brand, and aligned with the high standards of the Kraken crew.

WHAT SKILLS & ATTRIBUTES YOU NEED

We hire U.S.-based contractors who communicate clearly and professionally in English.

Strategy & Consultation: You are comfortable leading client-facing calls and can articulate complex web strategies in a clear, professional, and persuasive manner.

WordPress & Elementor Expertise: You have extensive experience with WordPress and Elementor, understanding both the creative possibilities and the technical limitations of the platform.

UX/UI Blueprinting: You know how to build comprehensive wireframes in Whimsical to define the user journey before building the pages in WordPress.

SEO & Growth Mindset: You have a proven track record of improving on-page SEO and implementing strategies that drive both traffic and conversions.

Project Management Mastery: You can juggle multiple projects without breaking a sweat, ensuring deadlines are met and client expectations are exceeded.

Data Fluency: Advanced proficiency in Google Analytics, Google Search Console, and Google Tag Manager to track events, conversions, and user behavior.

WHAT WOULD HELP YOU LOOK EVEN MORE QUALIFIED

Design Background: A strong eye for modern design trends and the ability to provide constructive feedback to a creative team.

Technical Versatility: Familiarity with task management platforms like Asana and the ability to collaborate across different departments to ensure the website integrates with the broader marketing funnel.

AI-Enabled Efficiency: Experience using AI tools to streamline content drafting, site auditing, or technical troubleshooting, while maintaining the oversight to ensure high-quality results.

Website Developer

Who We’re Looking For

We’re looking for a skilled WordPress Web Developer who blends strong design instincts with solid front-end development expertise. This role is ideal for someone who enjoys building responsive, high-performing websites in WordPress and Elementor and who understands that great web development balances structure, usability, aesthetics, and performance.

You won’t just be “placing modules.” You’ll be translating approved designs and wireframes into clean, responsive WordPress builds that function beautifully across devices. You should be comfortable handling both development and light project coordination, including communicating with clients when needed and collaborating with designers, copywriters, strategists, and back-end developers.

This is a contractor role suited for someone who values flexibility, works well independently, and can manage deadlines without constant oversight.

What You’ll Be Doing

WordPress Development & Build Execution

• Wireframing website designs in Figma

• Building custom WordPress websites using Elementor

• Developing responsive layouts across desktop, tablet, and mobile

• Implementing UI mockups and wireframes into functional web pages

• Managing CSS adjustments and front-end customization

• Optimizing site speed and performance

Collaboration & Light Project Management

• Participating in occasional client meetings when technical clarity is needed

• Collaborating with designers and strategists during the blueprint phase

• Reviewing wireframes and identifying technical feasibility before build

• Communicating progress and proactively flagging roadblocks

• Managing assigned tasks inside our Asana

Optimization & Technical Quality

• Implementing on-page SEO best practices

• Ensuring clean builds with proper heading hierarchy and accessibility awareness

• Integrating basic analytics tracking when needed

• Testing sites across browsers and devices before launch

Skills & Attributes You Need

WordPress & Elementor Expertise

You have strong experience building WordPress websites, particularly with Elementor. You understand layout systems, responsive controls, and how to balance design vision with technical constraints.

Front-End Development

You are comfortable working with HTML, CSS, and light JavaScript when needed. You understand how stylesheets function and can troubleshoot layout issues independently.

Design Awareness

You have a trained eye for modern UI/UX standards and understand spacing, hierarchy, and clean visual composition. You can interpret Figma or other design mockups accurately.

CMS Versatility

Experience with additional CMS platforms (Shopify, Webflow, Craft, etc.) is a plus but not required.

Deadline Reliability

You manage your time well, meet deadlines consistently, and don’t require micromanagement.

Communication Skills

You can communicate clearly with internal team members and feel comfortable joining client calls when needed.

AI Awareness

You understand that AI is a tool, not a replacement for judgment. You may use it to streamline small tasks, but you maintain high quality standards and never publish sloppy work.

Time Estimate Accuracy

You have the ability to estimate timelines accurately for development tasks.

What Would Make You Stand Out

• Experience working in agency environments or with multiple brands simultaneously

• Familiarity with Asana or similar project management tools

• Experience collaborating with back-end developers on larger builds

About Kraken Sales Funnels

Kraken Sales Funnels is a full-service marketing agency built by creative professionals with a shared drive for excellence and a passion for helping businesses thrive. Founded in 2020 and based in the Boise metro area, our remote team of Krakenauts serves clients nationwide with innovative, high-quality marketing solutions. We specialize in eight core channels — strategic advising, website services, social media, creative design, business automation, SEO content, email marketing, and paid advertising — and work together to help our clients look good, grow, and succeed.

Why we’re awesome to work with

A supportive team
Flexible hours
Remote work
Full control of the office thermostat
(because…you’re at home)